MEDIA REPRESENTATIONS OF BREASTFEEDING AND INFANT AND YOUNG CHILD FEEDING IN EMERGENCIES IN INDONESIA: AN INDUCTIVE QUALITATIVE CONTENT ANALYSIS
DOI:
https://doi.org/10.30994/jqwh.v9i2.368Keywords:
Breastfeeding, Disaster, Health Communication, Media Content Analysis, Infant and Young Child Feeding in Emergencies (IYCF-E)Abstract
As media influence public perceptions and humanitarian responses, understanding the narratives of Infant and Young Child Feeding in Emergencies (IYCF-E) is important for evidence-informed disaster communication. This study aim to explore how Indonesian online news media represented breastfeeding and IYCF-E during a major disaster. An inductive qualitative content analysis was conducted on 16 news articles published between December 2025 and January 2026 from five major Indonesian online news portals. Data were analysed inductively, and trustworthiness was established using Lincoln and Guba's criteria. Five themes emerged: breastfeeding as the preferred emergency feeding strategy; feeding risks; complementary feeding and nutritional challenges; maternal and child health vulnerability; and institutional voices. Media consistently portrayed breastfeeding as the safest feeding practice. Complementary feeding received comparatively less attention. Indonesian online media largely aligned with evidence-based IYCF-E recommendations by prioritising breastfeeding protection, although complementary feeding received less attention.
References
Anna, L. K. (2025, December 2). IDAI tekankan pentingnya ASI bagi bayi korban banjir. Kompas. https://health.kompas.com/read/25L02090444268/idai-tekankan-pentingnya-asi-bagi-bayi-korban-banjir%0A
Badan Nasional Penanggulangan Bencana. (2020). Potensi Ancaman Bencana. BNPB. https://bnpb.go.id/potensi-ancaman-bencana
Bartick, M., Zimmerman, D. R., Sulaiman, Z., Taweel, A. El, AlHreasy, F., Barska, L., Fadieieva, A., Massry, S., Dahlquist, N., Mansovsky, M., & Gribble, K. (2024). Academy of Breastfeeding Medicine Position Statement: Breastfeeding in Emergencies. Breastfeed Med, 19(9), 666–682. https://doi.org/10.1089/bfm.2024.84219.bess.
Bilgin, D. D., & Karabayır, N. (2024a). Infant and Young Child Feeding in Emergencies: A Narrative Review. Turk Arch Pediatr, 59(2), 135–143. https://doi.org/10.5152/TurkArchPediatr.2024.23184
Bilgin, D. D., & Karabayır, N. (2024b). Infant and Young Child Feeding in Emergencies: A Narrative Review. Turk Arch Pediatr, 59(2), 135–143. https://doi.org/10.5152/TurkArchPediatr.2024.23184.
Camacho, N. A., Chara, A., Briskin, E., Pellecchia, U., Kyi, H. A., Rubeis, M. L. de, Hussain, F., Ahmed, T., Ogundipe, O. F., Burzio, C., Kamis, U., Bukar, L. M., Schreeb, J. Von, Kolokotroni, O., Corte, F. Della, & Sunyoto, T. (2023). Promoting and supporting breastfeeding in a protracted emergency setting—Caregivers’ and health workers’ perceptions from North-East Nigeria. Front. Public Health, 11, 1077068. https://doi.org/10.3389/fpubh.2023.1077068
Dhawan, D., Pinnamaneni, R., & Viswanath, K. (2023). Association between mass media exposure and infant and young child feeding practices in India: a cross-sectional study. Sci Rep, 13, 19353. https://doi.org/10.1038/s41598-023-46734-4
El-Kour, T., Nafouj, R., Al-Shamat, R. A., Hajjar, M., & Nahlawi, M. (2021). Implementing Infant and Young Child Feeding in Emergencies during COVID-19 in Primary Healthcare Facilities in Syria. J Acad Nutr Diet, 121(9), A79. https://doi.org/10.1016/j.jand.2021.06.209
Emergency Nutrition Network. (2017). Operational Guideline of Infant Feeding in Emergencies (3.0). https://www.ennonline.net/sites/default/files/Ops-Guidance-on-IFE_v3_Bahasa-Indonesia.pdf
Ginzarly, M., Teller, J., & Dujardin, S. (2025). Social media use in disaster response: empowering community resilience. International Journal of Digital Earth, 18(1). https://doi.org/10.1080/17538947.2025.2521791
Giusti, A., Marchetti, F., Zambri, F., Pro, E., Brillo, E., & Colaceci, S. (2022a). Breastfeeding and humanitarian emergencies: the experiences of pregnant and lactating women during the earthquake in Abruzzo, Italy. Int Breastfeed J, 17(1), 45. https://doi.org/10.1186/s13006-022-00483-8.
Giusti, A., Marchetti, F., Zambri, F., Pro, E., Brillo, E., & Colaceci, S. (2022b). Breastfeeding and humanitarian emergencies: The experiences of pregnant and lactating women during the
